Julian Treasure: Why architects need to use their ears

Advanced Presenter Julian Treasure is back on TED, this time telling us why architects need to use their ears.

According to Julian, due to poor acoustics, students in classrooms miss 50 percent of what their teachers say, and patients in hospitals have trouble sleeping because they continually feel stressed. This is a call to action for designers to pay attention to the “invisible architecture” of sound.

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses including offices, retailers, hotels on how to use sound.

Julian Treasure: Why architects need to use their ears